(LONDON) — The sale of beer and other alcoholic beverages at the 2022 World Cup stadiums in Qatar was banned on Friday, just two days before the international soccer tournament kicks off.
Non-alcoholic beer will still be sold to fans at the eight stadiums during the 64 matches. The decision was confirmed by FIFA, the tournament’s owner.
“Following discussions between host country authorities and FIFA, a decision has been made to focus the sale of alcoholic beverages on the FIFA Fan Festival, other fan destinations and licensed venues, removing sales points of beer from Qatar’s FIFA World Cup 2022 stadium perimeters,” FIFA said in a statement Friday. “There is no impact to the sale of Bud Zero which will remain available at all Qatar’s World Cup stadiums.”
A spokesperson for Anheuser-Busch InBev, the parent company of World Cup beer sponsor Budweiser, told ABC News in a statement on Friday, when asked for comment: “As partners of FIFA for over three decades, we look forward to our activations of FIFA World Cup campaigns around the world to celebrate football with our consumers. Some of the planned stadium activations cannot move forward due to circumstances beyond our control.”
“Host country authorities and FIFA will continue to ensure that the stadiums and surrounding areas provide an enjoyable, respectful and pleasant experience for all fans,” FIFA added. “The tournament organisers appreciate AB InBev’s understanding and continuous support to our joint commitment to cater for everyone during the FIFA World Cup Qatar 2022.”
This is a developing story. Please check back for updates.
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