Anyone can be scammed, but a new report from the Federal Trade Commission finds that those 18 to 59 are more likely than those 60 and older to report losing money to online shopping fraud. In most cases, the transaction started with an ad on social media.

Social media ads are designed to entice you, but prices that are ridiculously low are often a red flag.

“If they’re showing you a pair of Nike sneakers that are $100 less expensive than you’re seeing them on Amazon or at Footlocker, chances are there’s something fishy with it,” said John Breyault at Fraud.org. “So be careful where you click. That’s the basic advice.”

If a social media ad catches your eye, go to the retailer’s website, instead of clicking the link.

“If you see something that looks interesting to you and the ad says it’s from Amazon, go on to Amazon.com and see if it’s for real; see if that TV is really only $100,” Breyault said. “That’s a safer way for most people to buy than clicking a link on an ad that they see online, because really, nobody’s vetting those ads. They could be from the actual company, or they could be from a scammer.”

Scammers target people of all ages, in all types of ways, all the time. But it’s especially important to be on guard during the holiday season as you go online looking for deals.

More Info: Who experiences scams? A story for all ages